Ethnic wear has got a new look and charm of its own. It has evolved from traditional styles to modern chic styles. People are experimenting with new designs and are introducing new patterns of ethnic wear. With the introduction of the internet and availability of designs on the net space has inspired many designers to create patterns that are adored by the generation today. People love fusion designs and patterns styled to provide comfort to the end-user.

Ethic wear post-pandemic has become one of the favourites for the celebrities as well. India follows the fashion trends set by the likes of Kareena Kapoor, Dia Mirza, Jhanvi Kapoor etc and we all adore their traditional wear. Even designers prefer to style up their favourite celebrities to introduce their latest collections and fashion line. The audience is perfect for the celebrity they endorse. What amazes us is that Gen z is more comfortable with ethnic wear and style it up in the trendiest way. Designer clothing for women has got many categories but when it comes to traditional wear, we Indians have a way to slay it. The body type is perfect and the way Indian wears fits has a different charm altogether. We all love our Kurtis and the easy and breezy nature it has. Allowing enough space to move around and work. Summers especially raises the demand for ethnic wear and designers to understand this season and every year brings something new and elegant. This year also, with various movies releasing online, we see celebrities, donning lehengas and palazzo pants along with kurtas to the premiere. The shoot at the rustic location, the comfort of work from home, everything has inspired the designs designers have kept in mind while introducing their latest fashion.

Online shopping for women has grown immensely in the past few years and we love the way the ethnic wear section has listed the items. Designer wears available online are also building up stories depicting modern scenarios and sustainable clothing. Famous designers have preferred to introduce monochrome pattern ethnic wear dresses with bottoms inspired by western wear providing comfort and ease to the ladies. The most popular trend is the addition of pockets to ethnic wear and trust us, ladies love it with extra space to fill in their things. Comfort and convenience have become the key to design any clothing and we love to hear how our audience follows the ethnic wear trends and share their unique styling with us on the gram.